Land Rover

We Live To Tell Stories campaign

Role: lead motion designer, campaign and site animator
Software: Adobe flash

awards
2008 - LAND ROVER - SITE
CANNES LIONS - SILVER PRIZE

for the 60th land rover's anniversary and launch of the new defender model we made a 360 work done for land rover with partnership with the discovery channel/travel and living, at the time we managed to integrate a tv series where 3 artists went on road trips with a film crew to discover hidden treasures in brazil traveling to the most remote places.

there were the series, online campaign, sites and other integrated stuff, we reached 4.6 million people in 2008. check the video above for more details

Agency: wunderman brazil
Art direction: Rodrigo Jatene
copy: Adriano Abdalla

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